Overview
Online Marketing Specialist Jobs in Los Angeles, CA at Nextdoor LA restaurant
Overview
We are a restaurant group in Los Angeles, CA.
Are you passionate about driving digital growth and crafting compelling online experiences? We are seeking an energetic and detail-oriented Online Marketing Specialist to lead our digital marketing initiatives. In this role, you will develop, implement, and optimize innovative marketing campaigns across various digital channels to boost brand visibility, engagement, and conversions. Your expertise in hospitality will help shape our online presence and deliver measurable results that propel our business forward. Join us if you’re ready to make a tangible impact through strategic digital marketing efforts!
Responsibilities
- Develop and execute comprehensive digital marketing campaigns utilizing paid advertising platforms such as Google Ads, Facebook Advertising, and other social media channels.
- Manage website content and updates using content management systems like WordPress, ensuring SEO best practices are applied for maximum visibility.
- Conduct keyword research and utilize SEO tools to optimize website content, improve organic search rankings, and enhance overall SEO performance.
- Create engaging content for various digital platforms including blogs, social media posts, email newsletters, and landing pages to attract and retain target audiences.
- Monitor campaign performance using web analytics tools like Google Analytics and Google Tag Manager; generate detailed reports to analyze key metrics and inform future strategies.
- Implement conversion optimization techniques by analyzing user behavior data to improve landing pages, calls-to-action, and overall user experience.
- Oversee email marketing campaigns through marketing automation tools, segmenting audiences for targeted messaging that drives engagement and sales.
- Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing assets for campaigns.
- Manage social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and generate leads.
- Stay current with industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to continuously refine strategies.
Experience
- Proven experience in developing and managing successful digital marketing campaigns across multiple channels including SEM, paid advertising, social media advertising campaigns, and email marketing.
- Strong proficiency with SEO tools, Google Analytics, Google AdWords/Google Ads platform, Google Tag Manager, and web analytics reporting tools.
- Hands-on experience with website management using WordPress or similar CMS platforms; familiarity with HTML/CSS for minor edits is a plus.
- Skilled in content creation with a keen eye for graphic design using Adobe Photoshop or Adobe Creative Suite applications.
- Demonstrated ability to analyze data effectively through marketing analytics tools to optimize campaign performance and ROI.
- Knowledge of e-commerce platforms and online sales funnels is advantageous.
- Excellent communication skills with the ability to craft compelling messages tailored for diverse audiences across B2B (business-to-business) or B2C (business-to-consumer) markets.
- Technical proficiency in website management systems combined with a strategic mindset for digital campaign setup and performance marketing.
Join us as an Online Marketing Specialist if you’re eager to leverage your technical skills and creative talents in a fast-paced environment dedicated to innovative digital growth!
Pay: $58,703.81 – $70,697.06 per year
Work Location: In person
Title: Online Marketing Specialist
Company: Nextdoor LA restaurant
Location: Los Angeles, CA
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