Overview
Assistant Tasting Room Manager – Booker Winery Jobs in Paso Robles, USA at Constellation Brands
Job Description
Company Summary
We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy.
Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, The Prisoner, High West Whiskey, and more driving industry-leading growth for us today. But we’re just getting started. Our ability to stay at the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.
Booker Vineyard & Winery, founded in 2001 by Eric Jensen, is renowned for its premium estate wines from an 85-acre organic and regenerative vineyard in westside Paso Robles. Our wines are celebrated among California’s finest. In 2021, we unveiled a state-of-the-art visitor center featuring underground wine caves and a tasting lounge integrated with the vineyard environment. Our operations are solar-powered, and the vineyard is CCOF and Regenerative Organic Certified®.
Position Summary
The Assistant Manager, Tasting Room at Booker Winery supports the day-to-day operations of hospitality and guest experiences. Working closely with the Hospitality leadership team, this role helps deliver exceptional guest programming and ensures that every visitor interaction reflects the iconic Booker brand and the values of Constellation Brands. The Assistant Manager, Tasting Room collaborates with cross-functional teams, coordinates guest experience logistics and helps maintain the winery’s reputation.
Key Responsibilities
Guest Experience & Programming
The Assistant Manager, Tasting Room plays a key role in designing and delivering engaging daily guest experiences and educational programs that embody Booker Winery’s brand standards. This position coordinates the execution of all hospitality activities, including public tastings and personalized guest interactions, ensuring service is seamless, consistent, and memorable. The Assistant Manager is also responsible for driving guest experience strategies that directly support revenue conversion and key performance indicators (KPIs), such as guest engagement, sales per visitor, and customer retention.
By actively monitoring guest feedback and analyzing performance data, this role helps to continuously improve daily experiences, maximize guest satisfaction, and achieve measurable business results.
Operational Support & Excellence
The Assistant Manager, Tasting Room is responsible for ensuring that all hospitality environments consistently meet the highest standards of cleanliness, safety, and presentation, creating an inviting and polished atmosphere for every guest. A key aspect of this role is supporting the implementation and strict adherence to standard operating procedures (SOPs), which are essential for maintaining operational efficiency, accuracy, and regulatory compliance across all guest-facing activities.
The Assistant Manager also assists in managing staffing schedules, resource allocation, and day-to-day logistics to optimize service delivery and ensure the smooth functioning of the hospitality team. Additionally, this role participates in regular reviews of operational performance, actively contributing ideas for process improvement and innovation, and helping to refine SOPs to further elevate both guest satisfaction and operational excellence.
Financial & Business Support
The Assistant Manager, Tasting Room plays an important role in financial and business support by assisting in the tracking of key performance indicators (KPIs) related to guest engagement, foot traffic, and revenue generated through daily guest experiences. This position provides valuable input for monthly business reports and helps to identify operational gaps or areas where greater efficiency can be achieved. Through effective…
Title: Assistant Tasting Room Manager – Booker Winery
Company: Constellation Brands
Location: Paso Robles, USA
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